Narrativ used its research to determine the 10 celebrity influencers with the biggest revenue-driving power, and Markle took the top spot. Behind her are Kylie Jenner, Kim Kardashian and Jennifer Lopez. Others on the list include Rihanna and Selena Gomez.
To compile the list, the agency analyzed over 1,000 articles (about 25 female celebrities in total) that have amassed more than 1.5 million clicks total. Of those articles, about 240 were written about the duchess, and about 25 of them specifically mentioned her go-to lipstick. The $20,000 of purchases came from those 25 articles.
Of course, Markle’s influence goes beyond beauty. She, like fellow royal Catherine, Duchess of Cambridge, has the clout to increase exposure for brands, and some of the clothes she’s worn have sold out within minutes.
If you’re a fan of the royal’s beauty looks, check out more picks she reportedly loves: